dobak design

Art Director

creative designer | portfolio

Hi, I'm Gabrielle

As an art director, concept visual designer, product designer, illustrator, with over 2 decades of experience, I have had the privilege of leading and collaborating with many amazing teams together on an array of creative projects. Working across various mediums, from print, digital, to themed environments.

My journey in the world of creative visual design has been driven by a passion for storytelling and bringing unique and impactful narratives to life, transforming ideas into concepts, concepts into compelling designs, experiences, attractions & themed environments.

Full Cycle

I have lead a spectrum of full cycle projects, working nationally and internationally, managing and directing multidisciplinary
teams from conception to completion.

Featured Projects

The "Sculpture of Aviation Achievements" located in Terminal C of Moscow Sheremetyevo Airport has gained attention for its unique and modern design. The 12 meter sculpture was packed into six of the largest cross-continetal lorries, and transported overland from the UK, to Moscow.

For the final capstone project of the 3 month UX/UI Bootcamp in Spiced Academy, Berlin we were to create an App. My team colleague and I decided to develop an app that consolidates essential information for immigrant women facing the challenge of starting a new life in Germany, with the aim to empower, connect and to have control.

The Fenwick Christmas window display in Newcastle is a beloved tradition. In 2019, the display featured the theme "Charlie and the Chocolate Factory," which captivated many visitors with its vibrant and imaginative scenes based on Roald Dahl's classic story. The number of people who viewed the display was estimated as around 400,000 during the Christmas season.

Amazing mechanical Toy, Horosho Mall, Moscow, Russia

"A grandiose mechanical toy, a true art object, this 22 meters, 4-story mechanical toy combines advanced audiovisual technology with true engineering. It contains many artifacts and secrets, which visitors to the mall will have to unravel".

"The unique art object is listed in the Russian Book of Records"

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